Target Audience

When deciding on what film we were going to produce, we first had to think about who our audience was and how we could appeal to them. As we have previously stated our production will be film noir, it will have a dark element to it and also include some violence; this will mean that it will not be suitable for children under the certificate under 12. After developing our idea, we then began to think that all of the other elements would lead to the certificate being even higher, at a 15.  The fact that out film was going to be available to people of the age 15 and above, we were decreasing our target market and that would mean that we were not guaranteed, a large appeal to this film in the industry. When both Sophie and I talked about this we decided that we were going to target the ages 15-35 which is average age teenagers to adults. To target two different age brackets being teens and adults it may be difficult however that will mean a larger interest and a wider span of word of mouth to be passed around.

We thought we would run some research on certificates and how they are given to films, so we looked into The British Board of Film Classification where we then had a look how films in this country were given to different films.

As we were browsing the website we came across the restrictions for all film ratings, all points were bullet pointed and while looking through, we focused on the 15 certificate which is the category that we thought our film/trailer would fit. We now have evidence to back up that our film will be suitable for anybody above the age of 15 and targeted up t the age of 35.

Lastly, when looking at our target audience and the certificate of the film, we thought best to look at the type of film we were producing which would be noir.

There are various different films that we have watched and studied, all with different certificates and so I made this collection of films, to see were ours would fit in the media world. I went on to think further about the language and the scenes that would occur in our trailer and potential movie but nothing would be as graphic as featured in "Drive". However thinking about "The Dark Knight Rises" it is a slightly softer film with rarely any language and not very many brutal occurrences. This is when I started to think again about our film fitting into the category of a 15 certificate and look into more detail about what blade runner entailed, so that I could see exactly why it had that rating.

In conclusion all the research that has been done on target audience I think that we can see we are attracting a wide audience of both male and female from the age 15 to around 35, who are interested in film noir. Referring back to this target audience throughout the process of this project will mean that we can appeal to our end target market and achieve what we set out to do.