At first as I was the one to do the majority of the editing as I had the advanced experience with iMovie and Final Cut. We set out all of the titles that we needed for the trailer and then decided how it was best to create them. All of the frames below are the ones we need, one is the production logo which I have already posted the still frame for the poster, also the title quotes from the films story, and lastly the film title and it's release. I am going to explain how I made all of the titles as this is one of the main parts of the editing and as part of the criteria I thought it was best to include it.
The S and S Production logo was made using Adobe After Effects CS5. I imported the smoke footage as a background layer, then simply layered the production logo on top of the clip and changed the blending option of that layer to screen so it took out all of the black and all that was left was the production graphic logo. At the end I cut the clip and exported it as a mov document and used it on our trailer.
Another thing to add was the reason why we designed the production clip this way. Taking into consideration that we were producing a film noir piece and that it was an independent production, the ideas that we had were that it couldn't be too elite and we had to incorporate something in relation to that topic and this case it was smoke because this was one of the most significant iconography towards film noir.
These titles where made simply by overlapping the video clip of smashed glass representing the car crash in the trailer with the titles that we wanted to sell the story. I did this using iMovie by importing the crash clip and then using the titles option to import the selected text, this was easy but effective to our trailer and meant that we could spend time on the footage. For example the camera angles and the colouring of the shots which could be different to make our trailer stand out, becuase as long as the titles have a connotation to the trailer and the story it's representing then it will have an impact on the audience that we are trying to target those who like film noir but also love the action/thriller genre too.
The film title was made using Adobe After Effects CS5. This was one of the most important titles that we had to design as it represents the film and it's the iconography to which everyone will link this film too until is comes out. As we had already done research on film titles and created what ours was going to look like we already had the font set out and could not change it. However we did not just want to put a simple title font on the trailer we wanted to add a little something extra which would grab the audience but also create something new and show off more of our skills in the editing process. So as we watched several different trailers with their title as the end we realised that the majority were similar there was a glare, a shine, enlargement of the text etc. Watching all of these gave us an idea we didn't just want an effect we wanted an effect with the colour red which connotes several things about this trailer, firstly danger, the anger of the two characters between each other, the conflict of interest, but also the fact that at the beginning of our research on film noir we established that the only bold colour that was set apart from black and white was red. Giving the trailer a link to film noir meant that there would be a link and people would see that on a DVD case as on Sin City or The Maltese Falcon, like below;
For our last title we had to include al of the important information for example the release time/date, what platform it is showing on, the ways of accessing more information and the production company. By adding all of this it gives the audience all they really need to know about the film until it's release and by adding an effect on Adobe After Effects CS5 it meant it could end the trailer with the smash of broken piece and that leaves the mark in the audience's mind that the trailer/film is all about the car crash and what it brings in it's aftermath.
