Feedback on our Film's Teaser Trailer

Sophie and I received some feedback from our target audience on the positives and negatives about our film's teaser trailer. Here is a summary of some of the comments we were given;-

• The teaser trailer looks very professional with it's credits and production labels.
• The crash is effective as the trigger event as it grabs the audience's attention in the first 25 seconds 
• All of the festivals shown at the beginning must mean that the film has had a positive response from its peers and successful if asked to be listed on all of the sets.
• The synchronisation of the trailer is very easy flowing.
• The POV shot of the mystery object getting buried is different to other stereotypical trailer traits and there is a visceral and intellectual tease to it.
• All of the camera angles and movements are relevant and effective to the story telling for the audience.
• The use of shadows reflects on the film noir genre and keeps the recurring theme throughout all of our products.
• The continuity of all of the credits with the smashed glass means that there is no confusion.
• The black out screen shot is too long and loses the attention of the audience watching.
• There is a mix of shots using both the characters and props which keeps the audience interested.
• There are several gaps for information were there could be some voice over from a character layered on clips.
• The scene of Anna looking for the file on Daniel is too long and withdraws the audience.
• The use of street/neon lights is unique and not seen in many other films and also links with film noir.

From this point I will now go on to edit/improve on the negative comments that were given about out trailer.


After I had the time to adjust the project a little, I finally have the overall finished teaser trailer for our film.

Feedback on our Film Poster

The poster below was my finished product before we received all of our feedback.

I received a mixed response of positives and negatives comments towards the apperence and the function of the poster. The negative points allowed me too change or improve on the weakness of my product. The aim is for more people to be interested in the trailer so that more people are attrcted to our film and the rest of our promotional package.

The following points list the strengths of my product;

• All the pictures included in the poster are very high resolution which means it look professional and can be made larger if sized correctly.

• All of the conventions for a poster are displayed clear on the product.

• The structure of the poster is well thought through and everything is aligned.

• The headlights on the car really attract the audience.

• All of the information on the poster is relevant to do the function it was given.

• Everything fits together softly without any harsh areas to look at.

The following points list the negatives of my product;

• One of the conventions that is missing to my products is the cast names that are in the film.

• The colouring of the two photographs is too different to put together smoothly.

• The shadow effect on the two characters needs to be more highlighted.

Using all of the feedback that Sophie and I gained from our audience on the products that we produced, we decided to alternate the poster to improve upon the weaknesses.

Stating the simplest task first, I went on to add the cast names of the characters so that the audience would know the people who play the characters in the production.

Next I moved on to adding a separate layer which had red and blue surrounding the areas of the characters faces then screened the layer so that they had a mood filter. Giving Daniel a red colour with connotations of danger/conflict and blue to Anna with connotations of being a cold person with no compassion anymore. This solves the problem of both the colouring of the images and the shadowing because afterwards I added a curves layer which slightly adjusted the colour tone and made the shadowing more predominant.

Finished products before feedback

Editing the trailer

Once all of the footage was taken it was ready to upload onto iMovie...

You will see highlighted in the red box, where all of the shots are stored on iMovie. As I gave Sophie all of the shots to take, she came back with several to chose from and my next job was to course through all of them and chose the best ones for our trailer out of the ones that I was given.





The next step was to start organising the shots in a timeline that we had arranged...

The red box shows where the clips have been organised in the order of our transcript, cut to the length of time that was said in our planning.








Once that was finished it was then time to add in transitions...

You will see that once I had opened all of the transition choices, I had to look for the ones that we had planned during the revised storyboard. Once chosen I had to drag and drop the transition in between the two desired clips.






The only thing left to do now was arrange the audio to suit the storyline of the trailer...

At the bottom of the timeline is the music for the trailer which is played all throughout the trailer. So when I dragged and dropped the sound clip below the footage, it was then time to softened/quiet down the parts when a character was speaking.

I detached most of the audio from the clips to place them were I wanted and made most of them soft towards the beginning and the end of the clips so that the trailer flowed smoothly all together.

Finished Poster and it's Development Stages

This is our finished film's movie poster below and also how I achieved it using photoshop.

Our Film's Teaser Trailer

This is our completed film trailer with the shots that Sophie filmed that I have edited together. As this is now finished we should ask people about what they think and what would improve it also.

Sourcing the Sound for our Trailer

As I was the one in charge of editing the trailer, it followed that I be the one to look up the sound for it to see what best fit the mood of the trailer's theme. Before going ahead I already had an idea of what we were looking for as the revised transcript we went over had the audio we were looking for. I need a soft quiet backing track with an edge to go with the trailers suspense. I also needed a car crash sound and an ambulance siren for the scene of Anna's sudden accident which would tell the story of what happened to the audience.

Backing track to the trailer (Soft instrumental music)

I am fully aware that this music is copyright and that if the trailer I was releasing to the general public as a professional product then we would have to buy the rights for the track so that we could have it on out trailer. The reason that I chose this track was because I like the soft build up and how it had a jump in the middle which would synchronise with the crash part of the trailer. Everything after that jump scene was full of suspense and fast pace which was the atmosphere we wanted to create for the audience until the end of the trailer.

Crash scene

The crash sound was also important as it told the story of the crash and what was happening when there was a black screen on our trailer. We made it a black screen as we could not film a car crash because of obvious reasons, so we had to come up with an idea of how to set the scene and the sound delivered that message to the audience very easily. The sound that I recovered here was short and simple and it wasn't copyrighted either so it was the perfect fit for our trailer.

Ambulance siren for after the crash scene

As we could not reconstruct the sound of an ambulance siren for after the crash when Anna is lying in the ground, we had to source one from the internet and as this was public to download it was even better which also meant it wasn't copy written so we could use it in the publication of our trailer. This was to let the audience know that Anna was in more that just trouble but she was seriously hurt after the accident and needed medical care urgently so that is why we wanted the siren as part of our trailer.

Filming Schedule

I laid this filming schedule out of Sophie so that she could set the time out in the day, to film these certain shots. As a lot of our scenes happen in the afternoon it was helpful as Sophie and I, as we noted down the times when we would have the spare time to do certain tasks. All of the shots that are on this schedule are the ones I require to put the trailer together when I complete the editing stage.

Revised Storyboard

In order for Sophie to go out and film I thought it would be good to go back on the story board and point out exactly what shots I need to put the trailer together, considering she was in charge of filming and I was in charge of editing.

Below I have constructed an animated storyboard of the still images I have in order to show you what our teaser trailer should look like overall.