At first, we liked this font to use for our production logo which would feature on our tailer and the poster. Once we had set on a layout I then tried several different filters and colours to see which one looked the best. We tested them on a group of 20 and they all give their different opinions, not one person thought that the font went with the film. They characterised the font as being "too comic/graphic novel" so that was one of the main issues that I had to resolve. People had plenty to say about the colouring, although the choice of electric purple was a bold choice, everyone liked the idea of the recurring theme having red, white and black. These colours were sticking with the film noir element of which the genre of our trailer is. When all of this feedback was given to us, I then went back to have another go at it and see what I could change so it would link with our trailer and all of our other work that we have done.
Keeping with the colour and the style but changing the font, people liked the logo much more and were torn between choosing. However the ones that were people's favourite, Sophie and I chose which one was the most noiresque and we came to a conclusion which everyone loved.
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